About East Village

Named “London’s Hippest Postcode”, East Village is a vibrant neighbourhood attracting people of all ages and interests to our corner of East London with its unique offering of retailers, exciting events, and great community activities.

Nearly 6,000 people – and 23 retailers – now call East Village home, and over the coming years it’s set to grow further. These new developments will bring further regeneration, more residents, additional retail and commercial space and an even greater buzz to our growing neighbourhood.

With an emphasis on attracting new and interesting independent retailers, you can find yourself enjoying a morning coffee and cake at Italian bakery & pasticceria Signorelli, browsing for children’s clothes and homewares at Olive Loves Alfie East, and enjoying cocktails at Tina, We Salute You. That’s before even mentioning the array of other restaurants, shops, bars and services available in E20, which will soon total 30 in number. If they aren’t enough to quell your shopping and eating appetite, East Village sits right next to Westfield Stratford City – Europe’s largest urban shopping centre.

With 3 children’s play areas, 35 acres of open land and parkland, and more independent retailers moving in all the time East Village has become a popular destination in its own right. 

You can enjoy the feeling of an escape from the hustle and bustle of London, while being only 7 minutes from Kings Cross and 20 minutes from the West End. You’ll find parks and public gardens dotted across the former London 2012 Athletes’ Village, from the working waterscape of The Wetlands to the community hub at Victory Park. Literally next door, you can enjoy the biggest park built in Europe for 150 years: the Queen Elizabeth Olympic Park, home to sporting venues, 35 kms of paths and nature trails, and 25 acres of green space.


With an emphasis on wellbeing, you can join fitness and yoga classes which take place in the park, and enjoy events put on such as Tapas Festivals, Outdoor Film Screenings and Fireworks Night. Greener, cleaner, more sustainable: East Village is setting new standards for eco-friendly living in London. From energy-efficient technologies to water recycling and an emphasis on nurturing the natural environment, East Village is quite simply a greener place to live.

During the Olympics 17,000 athletes lived here, and it has now been transformed into 2,818 homes, with around 2,000 more planned. Just over half (1,439) are privately rented by Get Living London, while 1,379 are owned and managed by Triathlon Homes, which offers a mix of social rent, shared ownership and intermediate rents.