A market packed full of foody deliciousness and artison fabulousness is coming to East Village, and it's perfectly designed for long lazy Sundays and hanging out with friends and loved ones. This new market, which has been put together by the former curator of the famous Broadway Market, will be based in Victory Park and run from 11am to 4pm, but will be bigger and better than ever before with over 20 stalls and 25 retailers with a fantastic range of goodies from cheesy alpine goodness from Raclette Brothers to unique clothes and luxury scarves. East Village E20 is fast-becoming known as a growing neighbourhood that champions and nurtures its small businesses, housing 25 of the best independent shops and restaurants in London. These retailers will also be getting involved by hosting one-off events on market days. Bar and exhibition space RedYellowBlue is the first to kick this off with a pop-up event 'The New Pioneers Of Mindful Fashion'.
The event, which is run by the JaguarShoes Collective who have teamed up with Lissome, is exploring how to to engage with fashion in a conscious way - all in the beautiful surrounding of RedYellowBlue from 11.30am - 5pm on the opening Sunday of the market. Starting with a panel talk to discuss mindfulness in fashion before inviting visitors to interact and purchase. The pop-up will bring together a number of fashion brands. More information on the event can be found here.
At the market visitors can enjoy a plethora of delicious foods from wings and burgers by Lord of the Wings to Greek Doughnuts by LouLoumades and Dezato Patisserie premium Japanese deserts – as well as beautiful handmade goods and unique clothes including luxury scarves by Kekkai and ethical coffee-based skincare from WABI.
Alongside the stalls at the market there will be a wealth of entertainment, with musicians from across London including DJ Sophie, acoustic band Out 'N' About, traditional New Orleans style jazz band Blind Tigers, string trio Blue Topaz, jazz trio Tommy, Wandering Hands belting out crowd-pleasing hits, Free To Roam. Fabulous walkabout act Hedge Men, stilt-walking entertainers The Glitter Belles and The Punt will also be at the ready to entertain revellers whilst they chill with a glass of wine on the undulating grassy knolls, explore the nearby mirror maze or enjoy a tasty treat underneath the trees that surround the market space.
The vibrant new East Village fixture has been curated by Alistair Maddox, who ran the acclaimed Broadway Market for over ten years, and promises to constantly evolve, featuring a line-up of London’s talented traders with a special focus on East London purveyors.
Alistair explains “I have curated the market with East London in mind. We want it to enrich the local community, and offer sustainable and affordable retail opportunities that both visitors and residents can rely on each week. Being on the forefront of trends across food, fashion and lifestyle, the market will also regularly host one-off stalls and events that respond directly to the latest hot-topics making a splash on social media.”
With its range of independent brands, delicious local produce on show and festival atmosphere, as well as QEOP (Queen Elizabeth Olympic Park right on its doorstep, East Village is the perfect place for a day out this summer.
Curator Maddox will constantly be on the lookout for the latest East London businesses to host at the market, in a push by East Village to celebrate the wealth of talent coming out of the local neighbourhood. Local London entrepreneurs who are interested in having a stand at the market should contact market [at] eastvillagelondon.com to express their interest.