This Christmas, Londoners can experiment with the latest festive Instagram trend, as the UK's first Christmas Brow Bar opens exclusively at East Village, E20 for one-day only.
Budding beauty lovers who want their brows to sleigh this festive season can head to the Christmas Brow Bar pop-up during East Village's annual E20 Christmas Light Switch On to get a free brow makeover. The event will also see iconic boyband East 17 perform their former Christmas number one hit 'Stay Another Day' and feature a selection of Christmas stalls.
With a choice of four different designs, created exclusively by influencer and celebrity make-up artist Bea Sweet Beauty, there is something for everyone.
Guests can choose to sparkle like a Christmas tree with the bauble brow look or unleash their inner Elsa with a 'Frozen' arch. Those looking to try something a little extra can opt for the dashing reindeer design, or quite literally deck their brows with bows of holly.
Influencer and celebrity Make-up artist Bea Sweet Beauty said: ''I have noticed the trend towards extravagant eyebrows growing over the past few years. The eyebrow, whether groomed and sleek or bold and bushy is this year's essential festive look.
'I've really enjoyed working with the Get Living team to create these designs and can't wait to see everyone trying them out at the Christmas Brow Bar at the East Village Christmas lights switch on.'
Eoin Thomas, Events Manager at East Village said: 'East Village E20 has been the home of quirky trends over the years, from launching hipster beard lights in 2016, to bringing Mermaid Toast and Glitter Pizza over from the US. With over 2,000 posts using the hashtag #christmasbrows on Instagram to date, we look forward to unleashing this trend on the capital.'
Organised by Get Living, which offers homes for rent in East Village, the Christmas Brow Bar Pop-Up will be open at the East Village E20 Christmas Lights Switch On event which will take place on Thursday 5th December from 18.30pm. Guests can either head to Eventbrite to book a spot to get one of the Bea's bespoke designs, or just turn up on the day for an express version of one of the designs, available on a first-come, first-served basis. Brow bookings will be available between 17:30 and 20:30 and guests should allow 45 minutes for a full design and 15 minutes for an express.
On the night there will also be festive games and attractions for all ages including a Snow Cube, 'Snownado', derby-style Roll a Ball Reindeer Racing and bumper cars. The first 200 visitors can also enjoy a free hot chocolate and Christmas tree brownie on arrival served by E20 bakery Signorelli and browse street-food market stalls serving up seasonal favourites.