Award Winning Wine Merchant Calls East Village Home

Posted: 22.May.2015

On Saturday 23 May, Hackney-based wine merchant Bottle Apostle, will be opening their fourth shop in East Village. They’ll be joining a host of our other stylish independent stores such as the gastropub Neighbourhood, Regency Beauty, with more to come including Tina, We Salute You.

The award-winning independent wine shop owner Andrew Eakin is very much looking forward to becoming part of East Village, he recently said “We opened our first shop in East London, so it only felt natural to open our fourth shop with a tribute to where it all started. East Village represents an entirely new way of living in London, and we’re ecstatic to be able to be a part of this change.”

At the moment Bottle Apostle already has a presence in Hackney, Crouch End and Clapham. In East Village they’ll be offering a range of more than 550 wines, craft beers, premium sakes, and a distinctive spirits range. Visitors will be able to sample 16 wines at any one time, exploring various regions, styles and grape selections using Bottle Apostle’s exclusive Enomatic® tasting machines. They’ll be adopting a big “try before you buy” ethos to generate a low-risk approach to wine buying which will give visitors an experience to remember. To add to that, there’ll be an eclectic mix of wines that are colour-coded, food-matched and succinctly described, plus some very knowledgeable wine guru staff on hand to help. 

For visitors eager to improve their wine knowledge; East Village will be providing in-store tutored tastings, themed events and its signature “Free Friday Tastings”. Customers will be encouraged to pop in, take a seat and enjoy the experience on their striking 12 foot-long tasting table.

Eakin added it was “East Village’s focus on building a distinctly independent community” that attracted him to London’s newest neighbourhood, at a time when Londoners are craving more independent wine merchants. For more information visit: bottleapostle.com/eastvillage.